NIKE AIR MAX
EVENT

WHAT: A Shoe Launch Event

WHERE: Contrast High Pop Up, Ohio City

WHO: Contrast High, Xhibition, Nike

Contrast High, in partnership with Xhibition, hosted a vibrant Nike Air Max Day event at our Ohio City Pop Up, merging Ohio artists with the iconic Nike brand. Ten local multimedia artists, dubbed "maximalists," showcased their works, curated to celebrate the “Big Bubble” Air Max shoe relaunch.

Leading up to the event, grassroots marketing efforts engaged the artists in wheat-pasting posters around town, building anticipation. Our gallery space featured immersive Nike installations, including a larger than life replica light fixture of the Air Max air bubble.

The launch attracted attendees from near and far, including children participating in a coloring contest. On-site airbrushing added an interactive element, allowing attendees to engage with the creative process. 

Contrast High's collaboration with Nike and Xhibition exemplified our commitment to bridging emerging talent with established brands, fostering creativity and community engagement.